This formulation contains a proprietary blend of water-soluble, malodor counteractants and fragrances designed to deliver a maximum in odor neutralizing capabilities at an economical price. Works by micro encapsulation and is not an odor mask or covering agent. It has been designed to work in applications in which solvent based or bacterial enzyme products may be inappropriate. May be added to a cleaning solution or used as an after-spray treatment. It effectively neutralizes odors in carpets, fabrics, cars, boats, bathrooms, kitchens, garbage bins, dumpsters, etc.